

Senior business and technology editor, brand storyteller, and enterprise technology thought leadership manager with 20 years of senior management experience in the US, UK, South Asia, Southeast Asia, and Middle East markets.
Specializes in business & technology journalism, B2B
enterprise technology marketing, thought leadership management, content
strategy, social media marketing, & content marketing program
governance.
☆ B2B content marketing leader and thought leadership manager who helps companies punch above their weight with targeted, actionable, & data-driven insights
☆ B2B thought leadership & business & technology editorial experience with top global IT majors including IBM (in-house), & TCS, Wipro, & ServiceNow (clients), and the Indian (The Economic Times), British (New Statesman - online), & Middle Eastern (Khaleej Times) media
☆ Good at giving meaning to enterprise software and defining the value propositions of niche products, services, and solutions
to global audiences using modern storytelling techniques
☆ I bring a publisher's mindset to tech marketing and a marketer's mindset to media
publishing.
☆ I combine rhetoric and argumentation acumen with technology marketing nous and globally bench marked storytelling skills to help multinational firms and enterprise software companies differentiate products, solutions, services, and brands.
☆ Good at producing, refining, calibrating, and disseminating insight-rich messages to build mutually beneficial communities around multinational, B2B companies and niche media organisations
☆ Believes that each piece of marketing or
editorial writing should have its own value proposition – a clear and original insight
– without which it is just noise among a lot of noise. I obsess over details & assiduously edit any text laid in front of me
☆ Robust record in recruiting, building, mentoring, managing, and scaling technology content marketing, thought leadership, and editorial and content teams with diverse skill sets
☆ Distinguished mentor for writers – wards have gone on to build successful careers at global news organizations such as Reuters as well as at prominent media publishers
☆ Avid student of rhetoric, persuasion, and modern propaganda starting with the early Greco-Roman masters to St Augustine of Hippo and to the modern doyens of propaganda and rhetoric from John Milton to Edward Bernays and the postmodern practitioners Jake Tapper, Max Boot, Bret Stephen, Anderson Cooper and their ilk. The best propaganda is always presented as helpful advice.