Senior business and technology editor, brand storyteller, and enterprise technology thought leadership manager with 20 years of senior management experience in the US, UK, South Asia, Southeast Asia, and Middle East markets.
Specializes in business & technology journalism, B2B
enterprise technology marketing, thought leadership management, content
strategy, social media marketing, & content marketing program
☆ B2B content marketing leader and thought leadership manager who helps companies punch above their weight with targeted, actionable, & data-driven insights
☆ B2B thought leadership & business & technology editorial experience with top global IT majors including IBM (in-house), & TCS, Wipro, & ServiceNow (clients), and the Indian (The Economic Times), British (New Statesman - online), & Middle Eastern (Khaleej Times) media
☆ Good at giving meaning to enterprise software and defining the value propositions of niche products, services, and solutions
to global audiences using modern storytelling techniques
☆ I bring a publisher's mindset to tech marketing and a marketer's mindset to media
☆ I combine rhetoric and argumentation acumen with technology marketing nous and globally bench marked storytelling skills to help multinational firms and enterprise software companies differentiate products, solutions, services, and brands.
☆ Good at producing, refining, calibrating, and disseminating insight-rich messages to build mutually beneficial communities around multinational, B2B companies and niche media organisations
☆ Believes that each piece of marketing or
editorial writing should have its own value proposition – a clear and original insight
– without which it is just noise among a lot of noise. I obsess over details & assiduously edit any text laid in front of me
☆ Robust record in recruiting, building, mentoring, managing, and scaling technology content marketing, thought leadership, and editorial and content teams with diverse skill sets
☆ Distinguished mentor for writers – wards have gone on to build successful careers at global news organizations such as Reuters as well as at prominent media publishers
☆ Avid student of rhetoric, persuasion, and modern propaganda starting with the early Greco-Roman masters to St Augustine of Hippo and to the modern doyens of propaganda and rhetoric from John Milton to Edward Bernays and the postmodern practitioners Jake Tapper, Max Boot, Bret Stephen, Anderson Cooper and their ilk. The best propaganda is always presented as helpful advice.
It’s Time for India Edtech Startups to Recalibrate - Google Cloud - Event Thought Leadership Article
Edtechs will play a significant role in helping the government achieve this GER number. However, the challenge for Indian early-stage edtechs is that it may be time to rethink their business models.
How to Improve Your Organisation's Security Posture: The Essentials - Lumen APAC Blog
5 Signs Your Organisation Needs SASE - Lumen APAC Blog
Singapore Healthcare Providers - How to Optimize Workflows and Turbocharge DX - ServiceNow - Thought Leadership White Paper
leverage integrated digitized workflows to streamline
healthcare delivery as work pressure increases. Helping
professionals maximize their flexibility at work and
increasing the useful information at their disposal are at
the core of all efficiency enhancing transformations in
IFC is Promoting Emerging Markets Green Bonds, Helping Solve ESG Reporting Challenges - Interview
emerging markets. Jean Marie Masse, CIO, Financial Institutions, IFC, tells us how the institution is promoting Green Bonds while trying to solve a persistent ESG data conundrum that stymies investments in the region.
Transforming Global Travel and Expense Management with Gamification - TCS BPS White Paper
expense (T&E) costs since these add up to
unimaginable overheads. We believe a gamied
T&E management system to be a viable solution.
With millennials – who look for engaging and
enriching experiences – making up a majority of
the workforce today, the case for a gamication
solution is bolstered further. And, thanks to the
proliferation of smartphones and mobile apps,
gamied solutions stand a greater chance of
getting readily adopted across the board.
Organizations should therefore deploy robust
T&E platforms that are mobile-friendly in
order to cater to the diverse requirements of
their employees, while keeping a tighter
control over expenses
Streamline HR and Reduce Costs Dramatically with Wipro’s BPaaS solution- Edited - Wipro Brochure
BPaaS significantly reduces HR IT costs because the software/hardware maintenance and support are handled by the BPaaS service provider. All the risks associated with IT platform are managed and borne by BPaaS service provider. Additionally, the operational expenses of an HR back office is significantly lower when you deploy HR shared services under the BPaaS service model.
Building Brands the Taiwan Way - Khaleej Times Feature
Who will bring the world to Africa? International Finance Cover Story
Wipro Limited - The Brand Story Presentation
How the Gaming Industry Can Level Up with Analytics - WNS Blog
Raising the Profile of Green Bonds in The Emerging Markets - IF Feature - Climate Change
IBM Advanced Social Solutions for Microsoft - IBM Solution Brief
Logistics Giants are Tackling Carbon Emissions on A War Footing - IF Article
Optimize the Business Value of your SAP Investment - IBM BPM & SAP Campaign Flyer
How the GCC Nations Leapfrogged the World in 5G Implementation-IF Feature
The Impact of China's Slowdown on Global Steel Prices - GEP Thought Leadership White Paper
• When will prices bottom out?
• Is it time to renegotiate contracts?
• How much inventory to keep?
• Procure steel from China or source locally?
IBM Business Process Management for SAP Implementations - IBM BPM & SAP Campaign Technical White Paper
For driving process innovation, you would require capabilities to discover and monitor processes, change processes quickly and identify which process changes are likely to positively impact business performance. Most SAP processes are non-differentiating. However, to gain a competitive advantage, you must differentiate. Additional tools and techniques that can complement your SAP implementation are often necessary to differentiate. When you consider the costs and effort that go into your SAP implementation, it is preferable to avoid further disruptive, multiyear technology investments to obtain the potential value of your SAP implementation.
Future of CX-Why Delivering on the Promise of Hypercare is Key - WNS Thought Leadership POV Article
AsiaCollect Proves Debt Collection Can Be Intelligent Instead of Intimidating - Fintech - IF Interview
Non-performing loans (NPLs) are a threat to both a financial institution’s bottom line and everyday operations. Introducing radical innovation in the loan recovery process is a Singapore fintech startup, AsiaCollect, which is trying to eliminate hostile physical action by using a Software as a Service (SaaS) solution and specialised services that leverage data and artificial intelligence (AI). AsiaCollect’s CEO and Founder Tomasz Borowski tells International Finance in an exclusive interview how the fintech intends to digitally transform the regional debt collection industry which has been bound up with strong legacy practices.
Unleashing The Benefits of Virtual Twins in Rail - Dassault Systèmes- Thought Leadership Article
Healthcare DX in Singapore - How to Optimize the End-to-End Patient Experience - ServiceNow - Thought Leadership White Paper
Future of CX-Why Delivering on the Promise of Hypercare is Key - WNS POV Thought Leadership Article
Can Low Code and Citizen Developers Accelerate DX in APAC? -Frontier Enterprise - Feature Article
According to a recent IDC report titled “Enterprise Automation to Mitigate the Digital Skills Shortage,” around 60% to 80% of organisations in APAC find it difficult to fill vacancies in IT roles, exacerbating the the challenges to achieve strategic business agility through DX in the post-pandemic world.
Consequently, enterprises in APAC are increasingly relying on low-code and no-code (LCNC) application platforms. These platforms enable organisations to expedite product and service launches whileallowing for swift modifications to applications based on specific business requirements, with minimal disruption to operations.
How to accelerate digital innovation: ‘Transform, Simplify, Secure’ is key - Lumen Thought Leadership Blog
In addition, attack surface has expanded due to increased use of cloud services, digital supply chain and hybrid workforce, compounding to increasing exposure to cyber risks. Many businesses struggle with these complexities without the required security framework. For businesses seeking growth through innovation, all these factors hamper the realisation of achieving the full potential of digital transformation.
Given this technology landscape, where should businesses in the region start to fully unlock the value of their digitalisation initiatives?
Can China’s and India’s Operating Systems Achieve Global Growth?- Frontier Enterprise - Feature Article
Lenovo Smarter Digital Transformation Cook Book - Print Booklet
details five essential recipes in the process: Cloud, Artificial Intelligence, Hardware, Professional Services
and Sustainability. Smarter digital transformation presented as a recipe for a multi course meal in a cook book format - only for print distribution